AI moves fast. Here's what we're reading this week.
After two years of AI-assisted content, the brands that win aren't producing more — they're producing fewer but more specific assets. A breakdown of how 6 mid-market teams cut their volume by 40% and grew engagement.
Excel users can now type natural-language descriptions and have them converted to formulas inline. Power users complain about latency; spreadsheet beginners report dramatic productivity gains. Adoption is strongest in finance and HR teams.
Power users are increasingly using multi-turn workflows where the model reflects, refines, and asks for clarification. The shift is leaving single-prompt productivity hacks behind. A look at what's replacing them.
